Building Growth for Web3 & AI Products
Building Growth for Web3 & AI Products
I help web3 and AI teams grow audiences, communities, and partnerships
Lovable
Build software products, using only a chat interface.
Lovable
Build software products, using only a chat interface.
VS1 Finance
VS1 is an XRPL-based RWA tokenization platform aiming to bring institutional-grade assets on-chain. My work focused on building a stronger distribution engine and expanding visibility across the Web3 ecosystem.
Community Growth
200k+
Ecosystem Partnerships
30+
VS1 Finance
VS1 is an XRPL-based RWA tokenization platform aiming to bring institutional-grade assets on-chain. My work focused on building a stronger distribution engine and expanding visibility across the Web3 ecosystem.
Community Growth
200k+
Ecosystem Partnerships
30+
Roxom: Web3 Marketing Hackathon
Roxom is a Bitcoin-focused financial platform building infrastructure around BTC markets. I led the marketing strategy during a Web3 hackathon at Devconnect, where our campaign approach focused on narrative clarity, ecosystem positioning, and creator-led distribution.
Hackathon Result
1st Place
Campaign Framework
GTM
Roxom: Web3 Marketing Hackathon
Roxom is a Bitcoin-focused financial platform building infrastructure around BTC markets. I led the marketing strategy during a Web3 hackathon at Devconnect, where our campaign approach focused on narrative clarity, ecosystem positioning, and creator-led distribution.
Hackathon Result
1st Place
Campaign Framework
GTM
Metamask Card Experience
MetaMask Card introduced a new way for users to spend crypto directly. My work focused on creator-led storytelling and ecosystem conversations that helped explain the product in a more relatable way.
Audience Reach
50k+
Creator Conversations
15+
Metamask Card Experience
MetaMask Card introduced a new way for users to spend crypto directly. My work focused on creator-led storytelling and ecosystem conversations that helped explain the product in a more relatable way.
Audience Reach
50k+
Creator Conversations
15+
Industry Conversations
Across multiple Web3 projects, I hosted and participated in industry conversations that brought together founders, builders, and communities to discuss emerging ideas in DeFi, infrastructure, and ecosystem growth.
Audience Reach
280K+
Industry Conversations
40+
Industry Conversations
Across multiple Web3 projects, I hosted and participated in industry conversations that brought together founders, builders, and communities to discuss emerging ideas in DeFi, infrastructure, and ecosystem growth.
Audience Reach
280K+
Industry Conversations
40+
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences. This usually involves finding the channels, communities, and conversations where the product naturally belongs.
Community Building
I build and nurture communities that actively participate in the growth of a product. This includes onboarding new users, creating meaningful discussions, and maintaining consistent engagement.
02
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems. Collaboration between projects often unlocks new audiences and accelerates adoption.
03
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities. These discussions create opportunities for projects to share ideas and reach new audiences.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction. The focus is on positioning, storytelling, and distribution that aligns with how Web3 communities discover products.
05
Brand & Visual Design
I design visual systems that strengthen how Web3 projects present themselves across campaigns, events, and digital platforms. This includes brand assets, marketing visuals, and creative direction that improve clarity, recognition, and overall brand perception.
06
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences. This usually involves finding the channels, communities, and conversations where the product naturally belongs.
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems. Collaboration between projects often unlocks new audiences and accelerates adoption.
03
Community Building
I build and nurture communities that actively participate in the growth of a product. This includes onboarding new users, creating meaningful discussions, and maintaining consistent engagement.
02
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities. These discussions create opportunities for projects to share ideas and reach new audiences.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction. The focus is on positioning, storytelling, and distribution that aligns with how Web3 communities discover products.
05
Brand & Visual Design
I design visual systems that strengthen how Web3 projects present themselves across campaigns, events, and digital platforms. This includes brand assets, marketing visuals, and creative direction that improve clarity, recognition, and overall brand perception.
06
Six things I do better than most.
Most Web3 projects don't have a product problem. They have a visibility problem. These six skills are how I solve it.
01
Social Growth & Distribution
I design and execute distribution strategies that help Web3 products reach the right audiences. This usually involves finding the channels, communities, and conversations where the product naturally belongs.
Community Building
I build and nurture communities that actively participate in the growth of a product. This includes onboarding new users, creating meaningful discussions, and maintaining consistent engagement.
02
Partnerships & Ecosystem Growth
I identify and develop strategic partnerships that expand reach across ecosystems. Collaboration between projects often unlocks new audiences and accelerates adoption.
03
Spaces & Podcasts
I host and facilitate industry conversations that connect founders, builders, and communities. These discussions create opportunities for projects to share ideas and reach new audiences.
04
GTM Strategy & Narrative
I shape product narratives and go-to-market strategies that help new launches gain traction. The focus is on positioning, storytelling, and distribution that aligns with how Web3 communities discover products.
05
Brand & Visual Design
I design visual systems that strengthen how Web3 projects present themselves across campaigns, events, and digital platforms. This includes brand assets, marketing visuals, and creative direction that improve clarity, recognition, and overall brand perception.
06
Skills
Skills
Social Media Growth
Social Media Growth
Community Building
Community Building
GTM Strategy
GTM Strategy
KOL Management
KOL Management
Community Activation
Content Strategy
Content Strategy
Product Storytelling
Product Storytelling
X Spaces & Podcasts
X Spaces & Podcasts
Campaign Design
Campaign Design
Brand Design
Brand Design
Ecosystem Partnerships
Ecosystem Partnerships
Partnership Development
Partnership Development
Leadership
Leadership
+ More
+ More
Experience
Experience
Digital Media Coordinator
Digital Media Coordinator
Digital Media Coordinator
Lumera Protocol
Lumera Protocol
Lumera Protocol
Aug 2025 - Feb 2026
Aug 2025 - Feb 2026
Social Media & Community Manager
Social Media & Community Manager
Social Media & Community Manager
VS1 Finance
VS1 Finance
Feb 2024 - Dec 2025
Feb 2024 - Dec 2025
Social Media Manager
Social Media Manager
Social Media Manager
StaFi Protocol
StaFi Protocol
May 2023 - Dec 2023
May 2023 - Dec 2023
Marketing Ambassador
Marketing Ambassador
Marketing Ambassador
Oasis Protocol
Oasis Protocol
Aug 2020 - Jun 2023
Aug 2020 - Jun 2023
Frequently asked questions
What types of projects do you work with?
What makes you different from other Web3 marketers?
How do you approach growing a project's audience?
Let's build something together
Book a Call
Schedule a call with Ima-Abasi P.
Let's build something together
Book a Call
Schedule a call with Ima-Abasi P.